BMW i Launches Limited Edition i3 Inspired By Mr Porter

Posted 22 February 2016


BMW i Launches Limited Edition i3 Inspired By Mr Porter

MR PORTER-INSPIRED BMW i3 LAUNCHED.

BMW i, known for its effortlessly stylish electric cars, has partnered with MR PORTER.COM, the award-winning online destination for men’s style, to design and produce a one-of-a-kind, limited edition BMW i3. Inspired by timeless style and enriched with contemporary features, the design teams from both BMW i and MR PORTER have combined their expertise to create a sleek and sophisticated car with a very unique aesthetic.

Reminiscent of the classic tuxedo, one of the most stylish garments in menswear, the limited edition BMW i3 comes with an elegant exterior in Tuxedo Blue specially developed for this version. Distinctive features on each of the numbered editions have been handcrafted to ensure a completely unique finish, much like in made-to-measure tailoring: the individual painting, and the white accent running the length of the chassis – which can be associated with the pinstripe suit – are hand painted by master craftsmen.

“The BMW i3 represents the effortless merging of sustainability and cutting-edge style. Our dedication to technological innovation, superior quality and first class design concepts that go beyond the ordinary, meant this collaboration with MR PORTER captured our imagination instantly.” Stefan Ponikva, Head of BMW i Brand Management

“At MR PORTER we give our customers the global best in men’s style across many categories, so this collaboration with BMW, the best in class in the automotive industry, felt like a bold but natural step. We relish the opportunity to be first to market for projects such as this.” Mr Toby Bateman, Managing Director, MR PORTER

Powered by batteries and therefore emission-free, the MR PORTER-inspired BMW i3 offers the same award-winning driving experience – sporting driving characteristics and excellent agility, while being near-silent in motion. To celebrate MR PORTER’s fifth anniversary a limited number of BMW i3 cars will be available to purchase from the website, deliverable in the UK only, beginning 18th February 2016.

The car comes complete with a MR PORTER Essentials Travel Kit that consists of a BMW i leather holdall and four items exclusive to MR PORTER: a black and white London undercover umbrella, a special edition Leica camera, Cutler & Gross sunglasses, Lock & Co bowler hat and a bespoke edition of Phaidon City Guide Book.

Find out more on the MR PORTER website, here.