The BMW Group is celebrating its 100th anniversary

Posted 7 March 2016


The BMW Group is celebrating its 100th anniversary

JOURNEY WITH US INTO THE NEXT 100 YEARS.

BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience”.

Following the Centenary Event on 7 March, the BMW Vision Vehicle will set off on a symbolic BMW Group World Tour, a travelling exhibition with stops in China, UK and USA.

For its Asian premiere, the BMW VISION NEXT 100 will travel to Beijing. Later it will move on to London 16 - 26 June, where two further Vision Vehicles will join it, this time from the BMW Group’s British-based brands, MINI and Rolls-Royce.

The last port of call on the World Tour will be Los Angeles, USA, one of the BMW Group’s key markets. Here, the final Vision Vehicle, from BMW Motorrad, will complete the quartet of BMW Group brands. Inspiring future mobility is a key aspiration of the BMW Group. This is clearly illustrated by the concept and title “Iconic Impulses. The BMW Group Future Experience”.

The exhibition presents the company’s holistic view of future individual mobility – a perspective that sees the BMW Group and its brands continuing to create positive, emotional and personal experiences for its customers to enjoy.

Temporary exhibition of company highlights: “100 Masterpieces” at the BMW Museum.

100 Masterpieces is a temporary exhibition in which the BMW Group and its brands will mark the centenary by presenting the milestones in their history. From 10 March 2016, visitors to the BMW Museum will be able to experience iconic models such as the BMW 328, BMW 507 and BMW Turbo all telling their story.

Key business decisions made throughout the company’s 100-year history will also have a special place in the exhibition.

“BMW Festival – THE NEXT 100 YEARS”. Highlight event from the core BMW brand for all associates and former employees, the public, fans and friends.

9-11 September 2016 will see Munich host the BMW Festival – THE NEXT 100 YEARS. It will be held across the grounds of the Munich Olympic Park, including the Olympic Stadium, Olympic Hall and the “Parkharfe”, which is normally a parking area for visitors to the Park. The BMW Museum, BMW Welt and the area around the iconic ‘Four Cylinder’ headquarters building will also be included, and events will be rounded off in the evenings by the BMW Festival Night.

The first BMW Festival Night will be exclusively for BMW Group employees; the second will be open to the general public. Highprofile personalities and international stars from the world of music will take to the stage, while renowned DJs will ensure a real festival atmosphere. Find out more here