JOURNEY WITH US INTO
THE NEXT 100 YEARS.
BMW Group World Tour:
“Iconic Impulses. The BMW Group Future Experience”.
Following the Centenary Event on 7 March, the BMW Vision Vehicle will set off on a symbolic BMW Group World Tour, a travelling exhibition with stops in China, UK and USA.
For its Asian premiere, the BMW VISION NEXT 100 will travel to Beijing. Later it will move on to London 16 - 26 June, where two further Vision Vehicles will join it, this time from the BMW Group’s British-based brands, MINI and Rolls-Royce.
The last port of call on the World Tour will be Los Angeles, USA, one of the BMW Group’s key markets. Here, the final Vision Vehicle, from BMW Motorrad, will complete the quartet of BMW Group brands. Inspiring future mobility is a key aspiration of the BMW Group. This is clearly illustrated by the concept and title “Iconic Impulses. The BMW Group Future Experience”.
The exhibition presents the company’s holistic view of future individual mobility – a perspective that sees the BMW Group and its brands continuing to create positive, emotional and personal experiences for its customers to enjoy.