About the role: MINI Brand Manager (Warrington)
Take the Wheel with MINI
Are you ready to lead and champion an iconic brand? Join Halliwell Jones (Warrington) Ltd and elevate the MINI experience. Drive a brand defined by passion, precision, and an unwavering commitment to customer loyalty, while shaping the future of automotive excellence.
What we can offer you
- 🎉Time to Unwind – Enjoy 30 days holiday (including bank holidays) plus your birthday off to celebrate! Increases to 33 days with length of service.
- 🚗Drive the brand – Access to a new car at a reduced cost through our salary sacrifice Employee Car Scheme (availability, terms, conditions and eligibility criteria apply)
- 🤝 Work Where People Matter – A friendly, family-run business with a supportive team culture
- 🧠 Expert Training – Specialist development with BMW UK to keep your skills sharp
- 📜 Gain Accreditation – Boost your career with official BMW certification
- 🌱 Grow With Us – Ongoing learning and a clear path to progression
- 🏢 Enjoy Your Environment – Work in a modern, high-spec facility designed for excellence
- 🛡️Security and Peace of Mind – Benefit from our Life Assurance Scheme
Your Responsibilities
- Targets: Achieve New and Used car sales targets, meeting all MINI standards.
- Sales Team Management: Lead and manage the MINI sales team of sales professionals, providing training, guidance, support and coaching to ensure they meet or exceed all objectives.
- Customer Relationship Management: Build and maintain strong customer relationships, ensuring a positive buying experience and fostering customer loyalty.
- Lead Generation: Manage and monitor lead generation initiatives.
- Sales Process Optimisation: Continuously assess and improve the sales process, from lead generation to closing deals, to maximize efficiency and customer satisfaction.
- Product Knowledge: Stay up-to-date on MINI product features, specifications, and updates to effectively communicate the value of the brand and its vehicles to customers.
- Inventory Management: Monitor and manage inventory levels to ensure the availability of vehicles that meet customer demands while avoiding overstocking.
- Customer Feedback: Gather and analyse customer feedback to identify areas for improvement and provide insights to enhance the customer experience.
- Price and Incentive Management: Manage pricing strategies and incentives to remain competitive and attractive to customers.
- Compliance and Regulations: Ensure that all sales activities comply with legal and regulatory requirements specific to the automotive industry.
- Team Motivation: Drive a positive and high-performance culture within the sales team, motivating them to achieve and exceed targets, reviewing and tracking employee regularly monthly.
What we're looking for
About You
We’re looking for a dynamic, customer-focused leader with proven experience in automotive sales management, ideally within a prestige or luxury brand. You’re a natural motivator with strong skills in team leadership, stock control, marketing, and data-driven sales optimisation. A passion for MINI and delivering outstanding customer experiences is essential, and you know how to inspire your team to do the same.
Ready to Drive Your Career Forward? Apply now via the link or send your CV and cover letter to:
Halliwell Jones (Wilmslow) Ltd
Coppice Way
Handforth
Cheshire
SK9 3PB
