Owning a BMW is not just the ultimate driving experience, it’s a lifestyle.
Your BMW offers an experience like no other, transforming the journey into the destination. Ownership of your BMW is not only a bond between driver and it machine but also the embodiment of a lifestyle. This is no more pervasive than with the BMW Luxury class.
The BMW Luxury Class models are crafted using the finest BMW materials, technology and engineering. The experience these models offer attract discerning customers who expect only the very best. We constantly strive to reach new levels of excellence to remain the leader in progressive luxury. As a result, we curated a new kind of exclusive luxury – BMW Excellence Club.
BMW Excellence Club is a prestigious, invite-only member’s club open to owners of BMW luxury Class Models (THE 7, THE 8, X7 and i8). This exclusive digital members club offers a platform that curates tailored experiences from the world of luxury, travel, lifestyle and sports. Every experience is carefully selected to offer an exclusivity that is in parallel to BMW’s Luxury models.
Interested? Speak to a member of our team for more information. Already received your invitation to the BMW Excellence Club? Download the app to your smartphone and discover our exclusive offers, available at in both the App Store and Google Play Store.Discover BMW Luxury Class