MEET THE NEW MINI FAMILY.

RE-INTRODUCING THE ALL-ELECTRIC COOPER.

THE NEW COUNTRYMAN AND THE ALL-ELECTRIC COUNTRYMAN.

ITS FINALLY TIME.

The new All-Electric MINI Cooper and New Countryman can't wait to meet you again

LETS CATCH UP.

With charismatic design details, cutting-edge driving technology and fun filled performance, these cars are ready to get out there and change the game.

This isn't just a campaign about the two new models but a refresh of our brand attitude and what it truly means to be a MINI driver. Bringing to life the playful connection between owners and their car, whilst travelling towards a fully electric future.

LETS MEET THE CARS.

THE ELECTRIC COOPER.

The all new All-Electric MINI Cooper is made for those who live life to the fullest. From cool streets to vibrant parks, it's ready to turn heads and make the most playful statement. With the MINI Cooper, we're in for a ride that's always fun, always energetic and always unforgettable. So buckle up and let's go!

5 FACTS ABOUT THE VIBRANT ICON.

LED technology with selectable light signatures make this MINI the coolest car on the block
The charismatic interior has the first-ever circular OLED display with MINI operating system 9, combining iconic MINI history with future ready technology
MINI experience modes immerse drivers in creative new worlds with light, settings and sounds. Including vivid mode, which makes every journey more playful, interactive and fun
It features an impressive all-electric range of up to 249 miles, with a battery significantly longer than that of it's predecessor
Packed full of technology, optional features include an in-car camera for the perfect selfie, and massage seats for moments of chill

SOME ELECTRIC COOPER EXTERIOR DESIGN HIGHLIGHTS

More angled windscreen
Updated tail lights
Redesigned front end
Wheel arches now in the body colour
Integrated door handles
Side scuttles removed
Redesigned ariel

INTRODUCING SOME NEW MINI COLOURS.

Blazing Blue
Legend Grey
Sunnyside Yellow

With some familiar faces remaining:

Melting Silver
Midnight Black II
Nanuq White
British Racing Green IV
Chili Red

SOME ELECTRIC INTERIOR DESIGN HIGHLIGHTS

Fully circular 24cm screen
Fabric strap as 3rd spoke and design element
Central toggle bar
Dashboard and doors with knit effect
Compact armrest
Updated internal door handles

MINI COOPER ELECTRIC TECHNICAL DATA.

Battery - 40.7 kWh

Range - 190 miles

Top Speed - 99 mph

Acceleration 0-62 - 7.3 seconds

*Data for the E model.

THE NEW MINI COUNTRYMAN AND ALL-ELECTRIC COUNTRYMAN.

The new MINI Countryman is ready to create a bolder path as our biggest MINI ever, zipping through every trail with our efficient TwinPower Turbo engine. Including next-level technology and space or everyone to join the adventure.

The first all-electric MINI Countryman dares to explore like never before. Trailblazing the urban jungle with rugged looks, next-level technology and space to bring everyone along. Get ready to see bolder horizons ahead in our biggest MINI ever.

FIVE FACTS ABOUT THE FEARLESS ADVENTURE.

It's big! Our biggest MINI ever, with space to bring everyone along for the drive
For the first time, customers can choose between an exciting all-electric or thrilling petrol model
The electric model has a range of up to 273 miles - with fast chargers allowing 10-80% charge in just 29 minutes
The charismatic interior has the first-ever circular OLED display with MINI Operating System 9, combining iconic MINI history with future-ready technology
MINI Experience Modes immerse drivers in creative new worlds with light, settings and sounds. Trail Mode is exclusive to the Countryman models, with a virtual compass to guide you on every path