MEET THE NEW MINI FAMILY.
Published 7th September 2023
Published 7th September 2023
The new All-Electric MINI Cooper and New Countryman can't wait to meet you again
With charismatic design details, cutting-edge driving technology and fun filled performance, these cars are ready to get out there and change the game.
This isn't just a campaign about the two new models but a refresh of our brand attitude and what it truly means to be a MINI driver. Bringing to life the playful connection between owners and their car, whilst travelling towards a fully electric future.
The all new All-Electric MINI Cooper is made for those who live life to the fullest. From cool streets to vibrant parks, it's ready to turn heads and make the most playful statement. With the MINI Cooper, we're in for a ride that's always fun, always energetic and always unforgettable. So buckle up and let's go!
With some familiar faces remaining:
Battery - 40.7 kWh
Range - 190 miles
Top Speed - 99 mph
Acceleration 0-62 - 7.3 seconds
*Data for the E model.
The new MINI Countryman is ready to create a bolder path as our biggest MINI ever, zipping through every trail with our efficient TwinPower Turbo engine. Including next-level technology and space or everyone to join the adventure.
The first all-electric MINI Countryman dares to explore like never before. Trailblazing the urban jungle with rugged looks, next-level technology and space to bring everyone along. Get ready to see bolder horizons ahead in our biggest MINI ever.
With some familiar faces remaining:
Battery - 64.7 kWh
Range - 273 miles
Top Speed - 106 mph
Acceleration 0-62 - 8.9 seconds
*Data for the E model.