Introducing the new MINI Styles

Posted 10 October 2018


Introducing the new MINI Styles

It's now even easier to order your new MINI.

MINI have launched three new distinctive styles, Classic, Sport & Exclusive. So you can now order your new MINI in five simple steps. Just choose your model, performance, styles, packs and then personalise.

Step 1 - Choose your model

Five cars, one spirit. Choose from the MINI 3-door Hatch, MINI 5-door Hatch, MINI Convertible, MINI Clubman or MINI Countryman. 

Step 2 - Choose your engine

One, Cooper, Cooper D or Cooper S. With power outputs ranging from 102 hp to 192 hp, offering emissions as low as 55 g/km*, or thrilling performance from 0-62 mph in just 6.7 seconds, there’s an engine to suit every lifestyle.

Step 3 - Choose your style

Classic, Sport or Exclusive. Bringing together the best of MINI in three new carefully curated styles, customers can choose the character that best represents their personality and taste.

Chose Classic for iconic MINI style – unmistakeable and timeless. Sport – for an athletic look inside and outside the vehicle, with an aerodynamic body kit and sport bucket seats. Exclusive completes the trio – upgraded alloy wheels, exquisite leather upholstery and unique interior trim makes this style the crème de la crème. 

Step 4 - Choose your packs

Complete your vehicle by selecting your pack. There are also two new packs - Comfort or Comfort Plus. Combining MINI customer favourites into two convenient choices, these packs add a range of functionality including rear park distance control (PDC), dual zone automatic air conditioning, seat heating and more. Building on these features, Comfort Plus Pack adds a rear view camera, folding and dimming exterior and interior mirrors and front park distance control (PDC). 

Step 5 - Personalise.

Personalising the vehicle is the fifth and final step in the new customer journey. The MINI brand is renowned worldwide for its extensive range of exterior, interior, safety and technology options, allowing customers to create their own truly unique vehicle. Each of the three new styles can be further customised with the addition of options specifically tailored to the look and feel of their vehicle.

VIEW OFFERS ON THE LATEST MINI STYLES

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Classic                        

Unmistakable and timeless.

6.5” colour infotainment screen, intelligent emergency call, DAB digital radio and Bluetooth connectivity is standard on all models. Standard specification across the range has been enhanced with the introduction of Classic, which now also includes ambient lighting, exterior MINI logo projection and automatic headlights with rain sensor.

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Sport                                       

Athletic inside, and out.

Taking all of the standard specification from Classic models, but with added sporty flair. Sport models includes John Cooper Works Aerodynamic Kit and Spoiler, John Cooper Works Alloy Wheels, Sports Suspension, John Cooper Works Bucket Seats, John Cooper Works Steering Wheel and anthracite interior headliner. Sport models are available in combination with Cooper and Cooper S engines.

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Exclusive                    

Refined and stylish.

Exclusive builds on the Classic model specification with upgraded ‘Exclusive’ alloy wheels, chrome line exterior finish, MINI Yours Lounge leather upholstery, MINI Yours leather steering wheel, MINI Yours interior trim and interior chrome line finish. Exclusive models are available in combination with Cooper and Cooper S engines.

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There are now 5 MINI packs to choose from:

Navigation Pack

NAVIGATION PACK.

Take on the open road in the knowledge that you’ll always find your way home again. With added extras to keep you happy for the whole trip.


Navigation Plus Pack

NAVIGATION PACK PLUS.

All the benefits of the original Navigation Pack, with some exciting extras that help you discover points of interest.


Mini Comfort Pack

COMFORT PACK.

The Comfort Pack makes everyday driving easier with indulgent extras.


Mini Comfort Pack Plus

COMFORT PACK PLUS.

For those who take comfort seriously. Even more extras than the original comfort pack for a premium experience.


Mini Driving Assistance Pack

DRIVING ASSISTANCE PACK.

A host of camera based driving assistance systems that can help increase your awareness.