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The Neue Klasse

Off into a New Era.

At Halliwell Jones BMW, the future of mobility is already taking shape. The BMW Neue Klasse platform marks a new era of fully electric driving, bringing together innovative technology, sustainable design and unmistakable BMW performance. Through the BMW Vision Neue Klasse and BMW Vision Neue Klasse X, BMW showcases the direction of its next-generation electric vehicles, including models that will shape the future BMW iX3, arriving from 2025 onwards.

The Neue Klasse

Venture into the future of mobility. The ultimate driving machine.

With the BMW Vision Neue Klasse, BMW is redefining what electric mobility means for the future, placing people, technology and responsibility at the heart of every journey. The Neue Klasse platform explores how drivers will interact with future BMW electric cars, combining intuitive digital experiences, advanced electric performance and a strong focus on sustainability. These pioneering concepts offer a clear preview of the design, technology and fully electric drive systems that will influence BMW models from 2025 and 2026, including the next evolution of the BMW iX3, coming soon to Halliwell Jones.

New design language. Clear, distinctive, and timeless.

The design of a new age.

The design of a new age.

Progressive yet timeless. Clear yet elegant. Reduced to the essentials – but still typically BMW. The design of the BMW Vision Neue Klasse cars shows what the future of mobility could look like. For the exterior, precise lines meet ample surface areas. The interior invites you with spacious comfort and digital technology.

Both digital and emotional.

Both digital and emotional.

In the interior, virtual and real worlds converge with the new BMW iDrive operating system. Digital features create a whole new interior experience. Driver-oriented, personalised and tailored precisely to your tastes.

Fully electric, total comfort, total driving pleasure.

Fully electric, total comfort, total driving pleasure.

The future is electric. And more convenient than ever before. Enjoy carefree driving that’s fit for the future, with the sixth-generation BMW eDrive.

The vehicle is an energy storage device. With bidirectional charging with Neue Klasse.

The vehicle is an energy storage device. With bidirectional charging with Neue Klasse.

The latest-generation battery can do more than just power your vehicle. Use the Neue Klasse battery as an interim storage unit for electricity during bidirectional charging. It can supply your home with electricity or feed power back into the grid. Or simply use your vehicle as a mobile power bank, for running your camping equipment, for example, or charging your e-bike – any time, anywhere, for every adventure.

The new BMW iX3. The first Neue Klasse vehicle.

With an electric range of up to 500 miles and rapid charging of up to 400 kW, the BMW iX3 signals a major step forward for the electric SUV. At Halliwell Jones BMW, we’re excited to introduce BMW’s next-generation technologies, including the new Panoramic iDrive, which delivers a more intuitive, driver-focused digital experience. Combined with the BMW Heart of Joy and enhanced driver assistance systems, the BMW iX3 is designed to elevate electric driving pleasure to an entirely new level.

Innovative. Even in production.

The BMW iFACTORY plays a key role in delivering the Neue Klasse, ensuring future BMW electric vehicles are produced with a strong focus on sustainability and efficiency. BMW already uses electricity from renewable energy sources across its production sites and is guided by principles of circularity, which will be increasingly visible across Neue Klasse models from 2025 onwards. This approach allows BMW – and Halliwell Jones BMW – to offer forward-thinking electric vehicles that balance innovation with responsible manufacturing.

Reduced to give way to the new.

Reduced to give way to the new.

The design concept of the BMW Vision Neue Klasse is reduced to the essentials. The overall appearance is dominated by large surfaces and clear lines. This creates space for new things. For modern technology, such as the interactive kidney grille and headlight concept. Or for an interior flooded with light from large windows.

People are at the heart of things.

People are at the heart of things.

As the driver, you take your seat in the cockpit, surrounded by innovative technology, and find everything arranged conveniently around you. All elements are positioned to suit the driver, with the aim of both enriching and simplifying the driving experience. Take your seat at the heart of driving pleasure, for total comfort and total control.

Driving pleasure forever. Now and in the future.

Driving pleasure forever. Now and in the future.

True driving pleasure starts now and thinks about tomorrow. It isn’t just the design of the BMW Vision Neue Klasse that’s timeless. We aim to reduce your car’s carbon footprint throughout its entire life cycle. This is thanks to a production process that conserves resources, the increased use of secondary raw materials and the highly efficient fully electric drive.

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